










this time book, i believe, is w.m. finck & company's first and has content that makes it my favorite. the first line of copy in the essay “finck’s facts” enthusiastically identifies with unionized labor, then continues on for a few pages to describe the perspective with which the company would operate. The page before last is an endorsement written by the president and secretary of local 47, united garment workers of america, and is dated april 5, 1902. the date and tenor of that endorsement are details that convince me this was finck’s first time book.
and then there's the illustrations on the jacket, which are excellent drawings in their own right. the front is drawn in such a way that you see the burden of hard labor in the faces of the workers leaving the factory. the detail in the overalls the gentleman on the back cover is wearing is stunning. a railroader, carpenter, housepainter, founder, mason, and blacksmith are all represented throughout the copy that introduces the company and its philosophy to the consumer.
the respect that w.m. finck had for the workers that toiled in his factories and others is clearly illustrated in this time book and the advertising that followed is just as compelling. finck's products were as "high grade" as the visual culture that was created to promote them. attention to detail throughout the manufacturing and retailing process is what differentiated finck from the throngs of other manufacturers of the time. he understood clearly, in my opinion, his place in history and knew how to innovate with respect.
i don't want to give the wrong impression here and be accused of nostalgia. finck's philosophy very well may have been a necessity for the business' success. detroit was a hotbed of unionization in the early 1900's, and the reality of the market to which finck was catering was that it was heavily organized. strikes were at an all time high nationwide and numbered 3,162 in 1902 followed by 3,494 in 1903. just over half of those strikes concerned wages, and about 2% were "sympathy strikes", an action that was ordered by a union in support of striking brothers in a different trade. However, the quality of this particular time book, with the endorsement of the garment workers union bound between its jacket, makes me feel that w.m. finck's support of labor was sincere.










